Jaime Garchitorena of Spinweb Technologies explains the proposed new Ateneo de Manila University website based on the Drupal platform

by Quirino Sugon Jr.

Spinweb Technologies presentation for the Ateneo de Manila University website development

Spinweb Technologies presentation for the Ateneo de Manila University website development

Last 28 Jan 2012, 9:30-11:00 a.m., representatives of various departments and offices gathered at the multipurpose hall on the ground floor of Faber Hall to hear the presentation of Spinweb Technologies, Inc., which bested other 50 companies in the bid to redesign the Ateneo website.  According to the University Communication and Public Relations Office (UCPRO), the Ateneo de Manila website was last redesigned in 1998 and 2005.  Now, it is 2012.  According to UCPRO, it is high time to revamp the website once again, because the website is “one of the university’s most important communication tools both within the community and with the outside world.”

Below is an edited transcript of Spinweb’s presentation divided into six parts:

  1. Design Philosophy for the Ateneo Website
  2. Drupal as Content Management System
  3. Web Portal Design
  4. Project Delivery
  5. Content Generation
  6. Content Management System

1. Design Philosophy for the Ateneo Website

by Jaime Garchitorena

I feel like I am doing a concert again. After this we have a karaoke module.  Then Vespers.

Good morning.  I am a fellow Ateneo alumnus, Jaime Garchitorena.  Strait through and through Jesuit boy. Quite horrible. Really.  I will explain more of that.  My father was an Atenean, a proud Atenean.

I am glad to meet great Ateneans and be part of this team.  Hopefully, all of us will do our jobs right.  We will launch the Ateneo not to the stratosphere of web excellence, for the web is constantly redefined.  But we will be the best. We wil be able to take the concept of what the Atenean is and does, and plugging in the community–you guys.  The website is great communication platform.  Through it we let the world know who we are, what we do, and how we think.  It is the Ateneo standard vision, a standard that surpasses the  infrastructure that we now have.

First questions. Why do I say managing? Is this just one website? In a sense this is.

The Ateneo website can be monolithic.  (The picture is the Old Rizal Library)

The Ateneo website can be monolithic (The picture is the Old Rizal Library)

A website as large as Ateneo is usually contructed in a monolithic system. Most websites have a large site along a very monolithic platform. It is a building.  Imagine a generic building.  The only thing that defines you as a department or school is the name on the ground floor with the floor and what you do, as when a person sees the elevator and sees your number and name description. That is normally the way some people build websites. There are so many business units in Ateneo that have different audiences and business goals and cultures.  And it would be very difficult to achieve your business goals if we are going to use that same monolithic design.

If you look at the house model, the foundation is always them same–cement and metal. But how they are laid and constructed will depend on how the home owner or user or future user will be seen as using. You want open space planning with one or two bedroom and CR.   We think that is the Ateneo.

Drupal is an application platform . There will be separate domains if necessary. You won’t be known as slash slash of the main site.  Instead, you can be knownm as the Ateneo de Manila Grade School or High School, so that each one retains an individual identity and all control from the back-end where everyone’s content can be propagated in the entire system.

You feel that in your office, there is a sense of obscurity.  You keep coming out with stuff that you think is important to you and you wish that you could send out, but you are slash slash away–that will be a thing of the past. There will be a propagation  in the entire system. Content owners can send it to a specific place with the permission of the editorial body or create promotions on your own.

How is this is a great thing? It is a chance for units to be in control of their own destiny and content, and achieve higher amount of visibility not only to the Ateneo community, but also to people who have not been to Ateneo–people who only wants to know what is all about without intention to enrolling–all the way to people who long ago graduated. You will be in-charge. The system will allow you to take responsibility about elevating your business unit to a  more visible level . It would be searchable and interactive with the other business usnits.

Going back to the building model and to the buildings themselves.  The Ateneo community is laid out into distinct buildings with distinct programs, yet visible to the entire community. This is a powerful concept.

On the other hand, if I am not managing,  I could have the crappiest website in the entire community. So if your content was last updated months ago, people will ask: who is in charge of this?  There is no more hiding. In a sense, you can hide. But the stuff that matters is that most business units is outdated. If I am part of the grade school, and I encourage people to go to the grade school, but they will notice that your principal was already 10 years dead.  People will also see if your research is old. The website is not magic bullet . The website is just a channel to show off you stuff, and see you, and see the Ateneo as an entire institution. That is just the philosophy of building.  Structures take the time in the future to go to each business.  What do you need?  Everytime we build houses, we put on a lot of paint. All of this vision is backed up with corporate experience 6 years in the Nexus Group of Companies.   It is a 5 billlion company in the top 50 of the top 500 companies.

You will ask, “What kind of support will I get? Who is available for me if I have problems?” By introduction we are here for the long term. And not thank you for the happy times and leave you on your own. We are going to be here as long as the Ateneo feels that we are at the top, that we are a people who can help you with your questions and problems–that is part of who we are.

As part of the architecture, what is behind this?  It is not a new technology. Drupal version 7 is seventh iteration, which is a testimony to its support.  And deep the functionality goes. In saying that I would like to introduce our colleague, who will try to explain why Drupal is used, and he will walk you through the ability of Drupal in different types of content.

2.  Drupal–the Content Management Platform

by Renmin Victor Villanueva
Project Manager

Drupal logo

Drupal logo

Good morning. I am here to tell you about the technnology platform,  Drupal. Before coming up with the name of Drupal, it was a Dorp like a drop of water. Drupal is an open source content management system. The licensing is free and supported supported by a large community of developers and contributors. Also support project for Linux and Database MySQL  in Drupal is so pervasive. MySQL altered its path to accommodate drupal projects.

There are several famous sites that have been built on Drupal. ABS-CBN, The Onion, Playboy Germay. It show cases a lot multimedia and image content. Can handle videos and images. Now The Public is very interesting in our case for crowd source news website. Anyone can contribute. Actually, now The Public is probably a bench mark of sorts if we come part of crowd-sourced Ateneo web portal . Other sites are adobe.com and the NASA website. The White house. There are other sites. A French local government unit. These sites show you can run high traffic sites, content rich sites with images, and multimedia complex content structure.

Earlier Jaime said building a web portal is like building a house.  Drupal is like that–composed of layers. You see here the lowest is the data, the nodes, next is modules. A layer blocks, users, and permissions at the  topmost face template.What does this mean for us? Basically when we design our project, we have to have a robust forward thinking for data structures or more. The next is the module is in place–the content that you guys would create. Then it would be in the database anyone in the future would be able to access it through the site.  Modules constitute functionality. It can be like content feed. A map layer that shows Ateneo campus and drill down to a building tour. So the module enables that data to be saved on the database. The next are the blocks are regions on the page.

This is an example of a Drupal page. The Onion is a spoof news site. The menu here the block. If you notice, it is a list of stories.  There is a way to categorize it.  It appears on this portion of the page. The next layer that you see  is the use of permission. We are viewing The Onion as anonymous viewee. We are just viewing it. We are not logged-in. Drupal recognizes  an anonymous. If you login in it would be able to … it can now present different layouts of the page depending who you are. Different user permissions.The last portion would be important for us.  It is the template which presents all the data to everyone else to the form of the page. The thing that you see are the color, the logo, the font six alternating green and white. That is the template. The power of the platform is that layouts like this come and go. What Drupal can do is to change the look of your page and present your existing data.

Here are examples of different templates. This is abscbnnews.com. This is their home page. If you move to TV patrol, it looks completely different. If you look at the left, you notice these videos.  These are the video content type.  Each one is content.  It is in unity to the rest of all the other stories. Now you view it through TV patrol. That feature video branded when you click the actual video. Scroll down. In the top part it has been branded as TV patrol. Now if we roll back to the home page and click one of the stories. When the story loads it is the same content because of the templating, it  branded it differently. It is going to be a simple business tool. I think what they have been able to do is simple business news. You have this ad which might be contextual. News content is.

Those are some of the features that we can use for the Ateneo.  Each of you stakeholders would have an identity on the web for you to have personality to be more relevant. For example, an application of it would be grade school web portal. A portion would be built to serve the parents to facilitate parent-teacher interation. Would have to have a server for the students themselves. We can have two templates and another one for the grade school kids so that the font is presented to them is more relevant to 3rd grade. We can work on this later.Now we go to the details of the web projects.  So we now go to the web portal design itself. I will turn you over to Jaime.

3.  Web Portal Design

by Jaime Garchitorena

The Ateneo web portal is like the gateway to the Science Education Complex

The Ateneo web portal is like the gateway to the Science Education Complex

There is a little bit of nosebleed moments.

Identify if the existing sites that are linked to the website. Is that to work on the same way? Work. Like the Bandila. The other if there is a connection between the feeds in to your site. You can read into the database. Pull in information from there.Landing pages and storefront.  Say I belong to a certain school. The school has its own sites. Individuals there own their own sites as well which right now function as links to the main school site. Department of Economics doesn’t bring me to the site of the Economics.  I like that Economics would have its own identity. You will have your School of Economics homepage. Everyone will have to agree and what will be done.  An ateneo.edu homepage. Direct to the school of Economics. Ateneo as the university. They can visit ateneo.edu. And within those links these same for Economics site developed by somebody else.That is part of our mandate. The units are not too far inside. You have commercial space. If you put your store at the back, customers can’t find you. In outward facing pages, each storefront. As a team you can have everyone on the outside. Front visibility but too wide and shallow. In the same way you look at the more limited stores outside. Premium real estate. The deeper the less premium or it maybe a destination. Significant store. Come to my store.

The question now is the business goals of Ateneo de Manila . The need for visibility. For 2012, the goal is to beef up the curriculum and present the core programs, to create a behavior management in forming how far forward you want to put the Economics department or the revenue decision. I guess we could.Everthing in presentation.  There will be some people who will drive the content to the site. In theory but not ideally.  But it is possible to do nothing but pull content from other sites.  I can build a whole site and I don’t write a thing. In this area if have text coming from ABS-CBN. All I want from videos. I don’t know what to select what stuff appears on my site. You need to be able to get a single person devoted to that function of selecting content. And our website becomes very updated.  This is the advantage of a super-editorial team.Creating and validating your site.

At a certain point, you still need need your own editorial content. That is the problem  that we have been observing. That is not a unique problem. Generating the contennt. So that is somehting that we have to work on is a real concern. That there is content 6 months old or even older. It is a problem.Funneling the content. In the last year or so, there is what they call as crowdsourcing. People in the community contribute content. It is posted on the site. Part of the ideas that we would have is to present to you guys part of the site to be crowdsourced.  The official portion of the content would have longer lifespan. The department’s don’t change. The crowdsource depend on your vibrant community. Generated interest in the crowdsourcing production of the site.  It would be always updated and self-sustaining.

We just like to point out two references which which lead to our design proposal and led us to winning the bid as the lowest price.  The importance of this presentation.  Was the premise correct. It seems that we don’t have to bring this up today.   In generating individuality, the ranges may be broad or too wide and lost.  This is the purpose of the whole infrastructure design.This was the breakdown. The primary audience is young teens to early 20’s and mid-20’s. Clearly if you have someone in charge of the alumni. Also prospective students, friends, and visitors. The secondary audience are the faculty and staff, members of the internal Ateneo community, and the external community.These are the goals.  Relevant and timely information. Make it searchable.  Strong searchability.  Update your content.  Pool content.  It is possible to be dynamic without changing anything.

Encourage enrollment by highlighting the Ateneo achievements past and present. And that can be done in the very strong multimedia platform. Ateneo has a great basketball team.  That means you have to put highlights of your game.  Player profile is a sort of neglected area. You have a sports program, but you have not drilled down to the way o the individual player.  It ends there.  It is a pity because that would be a great way to know the athletes more.  Ecourage participation among the user groups. Address. Login. Theming can change once a person logs-in.  If the Ateneo high school, it is the high school theme.

We know that the current situation in the Philippines.  We don’t want our kid’s pictures in our website like in Facebook.  We don’t want it happening in Ateneo. It may happen you would like that functionality for contents.  All you see are few editorial posted but no details.  Especially even of our alumni once you are logged-in but only if it is allowed.  That is to encourage participation. But only by creating awareness between social media. Integration of Facebook and interaction into the site. Facebook has become a little to powerful on its own.  You think that is the truth, which is not necessarily the truth.  Facebook does allow you to do to reach audience with no traditional scope.  So by integrating Facebook but creating boundaries, we can leverage off the  the networking ability of Facebook and bring them to the Ateneo website.  This can be applied to a program in a department for campaigning promotion.So these are some of the characteristics.

If you look at the target market of those who enter the Ateneo site, the visitors can be alumni.  It is so broad to address all the needs of all these people.  And for the alumni, the font is a little bigger.  They need magnifying glass. I have an aunt, a dean in Maryknoll.  Before the magnifying glass function of Microsoft, she would use magnifiying glass to read websites. Unique audience has purpose to the Ateneo.  Bringing the audience in general and restrict information.  Being the child of government officials, I am conscious of security.  Not everyone should see everything. For certain conditions. This maybe the case .  The platform of selective viewability is that you know it encourages people to sing in or login in the community.How do you want to communicate to the students and parents?  The website will be designed to do that.

I spoke about this before.  We shall have separate page feel for internal and external stakeholders. We want to simply navigation. Clicking the page you know it is here somewhere. Separate page login for access and security.  We created this design.  It demonstrates to a small degree our design  capability.  When we build websites.  This trouble happens outside.  We lose bids.  The standard way for web projects is to get a group of web developers.  Show us what a website can look like.  Nice set of colors.  In Spinweb, we rather not assume what is most important to you.  The only thing is your data structure, how robust it will be.  In this case, we could design to accommodate standard information.  We can develop the design part.

You have your current website.  You have a cluttered way of presenting with all the buttons.  Instead, we shall have two navigation bars.  I can go exactly where I want to go.  Each of these separate websites.  This is just a design study.It is really just very simple.  Are you a parent, student, or alumni?  Of course, the usual stuff.  Social integration is there.  Shows that each site is different in look and feel.  And you negotiate fairly quickly .  There is the third navigation bars.  You are still part of Ateneo.  I could go to Grade School and  the look and feel of the Grade School can be very different.This then would be the alumni portal.  Decongested.  Moving around of categories tabs.  The website information architecture.  The top never disappears.  What is my biggest frustrations. Sometimes down two or three pages long to find information.  I have to mouse home to hit home.  Navigation like this, on the other hand, always stays on top.  In case you are just browsing Grade School, you scroll down and hit down this navgation bar and check out High School.  It is one keystroke saved.For the alumni, we have these things.  The question is whether we want to build in as many features as we can.

And yet whether in every project, we want more community building.  These blocks that you see are generic blocks, such as by advertising.  Blocks are anything on your site.  If a part of the ATeneo de Manila there is something going on to the Grade School, that  can go to the central content management for publication or at the main page.  The subeditor disapproves or overrides.  There is a main editorial board.  You don’t have to replicate your data.  Send it up for approval.  Someone  can grab it.Managing the alumni page.  I look at the available news. An alumni may be interested that his grandson is here, so we move the information around.  It is not a magic bullet.  We view all the news available.  We will do our best within the framework.  The supereditor group can implement that.

Physics is more humiliating for me.  In our family we have a  Summa Cum Laude from Holy Spirit.  We have a nuclear physicist.  When I went to High School, my moe is the teacher.  I flunked physics.  It is a lot painful.

Features of the site. There is actually a proposed feature that every school sign in and have the communication portal thread blogs are recorded.  That would require infrastructure support.  Permission from the school requires specific controls and managment password controls.  Enrollment system.  You can post attendance of Ateneo kids.

How interactive can it be?  You people can comment.  Is there some form of control editing?  Cyber bullying.  That depends on the permission.  Comments are from anonymous users.  Editorial board first.  If you want to be allowed buy you just login only if you doing homework. Time line.

I have another series of slides.  Build method and documents.  We shall start with the method and documents.  About the deadline, we were told to have the beta site up before July of this school year.  The intended major milestone: we hope for  a soft launch begining the school year, July 31.  That is 6 months.  Break it down.  Just to have a modular structure.  Go live without everyone on board.  There are back pages.  That means you are subject to cattle prodding by the supereditor staff.  It is possible to be left behind in the implementation.  That is the risk you take in  every site if we have to implement  all these at the same time.  Another is we can actually cut that out.  Not so good for thos who don’t update work on their site.  We can have concessions.  Planning media center.

The radio station.  That is a lot of hardware stuff.  Radio Veritas.  A lot of that is really back-end.  That is really a matter of infrastructure thing than anything else.  If you don’t mind advertisements, you can do live stream.  That is really an infrastructure.

How secure is the whole system if we are using payment methods?  Buy online.  Build your own applications.  This would be just a gateway to access your applications.  This is an online application process. Accept payments from foreign students online.  How secure would that process be?In our project charter for the Ateneo Store, that may not apply.  There are payment methods via Paypal or Mozcom or HSBC. You leave the Ateneo site. The security is theirs.  There is no real transaction.  You would pass on the third party provider.  Your login is completely controlled by that third party.If you go to the giving page of the Ateneo, you donate online.  You have the information instructions.  Done.  It brings to the payment.  BDO.  What you have to do is to talk with the Finance.  The web page just links to that.

The details and structures.  What you can have are all the forms.  Cost calculator. Cost per unity.  If I am a foreign student or a remote student, I click.  Sufficient data behind your availability.  Submit form for the application. Verification that all your courses are available.  The forms itself can be incorporated within the site.

4.  How to deliver the project

by Renmin Victor Villanueva

The Project Steering Committee’s infrastructure is ready.  Stakeholders and this committee.  The role of that is below us.  Part of our team on the Spinweb site.dev/QA teams.  We are composed of different developer specialty.  Each developer has a skillset in developing the web portal.  On the Ateneo side is the infrastructure and the servers.  There has to be an infrastructure resource person.  You guys.  You have to make sure that you are represented when we plan out content. There are other responsibilities of the different roles in the organizations.  Stakeholder representatives.  In this room are the stakeholders.  Put forward requirements.  Feedback testing.  Form the core team.  When we see the timeline, the core team would be responsible for alpha and beta.  We would have content in the site.

Our project major milestones.First we have to complete the information architecture.  Plan the content types, for example.  Someone said earlier, he plans for video and audio streaming.  Different levels of content according to each different department.  Come up with that plan.  We have to prove our design and prove infrastructure design.  This are the first three things.  After that, we go back to our site building.  During this phase you see us leading regular project updates.  The load for us is to build.  Once the site is built, then the user training and the alpha site.  You guys will now start loading content, which is like the running version of the site.  It will be visible to select group of people only inside Ateneo.  It can coexist with your current site.  Alpha would be one or two months.  Once Alpha is stable and ready for lunch, we shall have public Beta.  Everyone in the Ateneo can see it.  Outside, too. And it can coexist with your Ateneo site.  Sample beta.ateneo.edu.  Main site would still be ateneo.edu.  Then we remove the Beta and throw in the live site.

Key documents.  There are few stages in the project delivery.  Documents. Signoff.  The information design.  Design templates. For the rest of the Style Guide.  Images to make sure we won’t have stored, when you load images.  Formal factor.  Follow.  We want to avoid.  We are going to have standards for image form factor width and height.  Image resolution is 2 Mb. Slow page.  For your IT team, you have infrastructure specifications.  For your internal CMS team, you have admin and site building manual.  People from the Ateneo would be maintaining not us.

There will be a user  manual and skillset requirements.  Publishing in HTML and Wordprocessing.  Infrastructure.  Administration on LAMP (Linux Apache, MySQL, and Php).  Site building Php scripting and Drupal theming.  For your IT guys, LAMP.  Site builders. Drupal powers.Training courses. Half day.  We like to have multiple sessions.  Site maintenance and administration 1 day.  Site building 3 topics, with 3 days each topic.  Exclude theming.  But you can study online and do research in drupal.org.  Self study if you know how to read php.  Everything is in GPL public domain.  You can learn it.

Project document.  So this is our GANTT chart.  These are the months.  And our launch date.  If we look at the launch date, we would be done the week of July 11, 2012.  And this is where we kickoff information gathering.  We have planned it for the first week of January and we should be testing approval by now.  What we are going to strive to do is to design approval.  So we have some catching up to do.  We are planning to do site building by next week.  Some of the start of basic stuff that does not design.

5.  Content Generation

by Jaime Garchitorena

You need to to start gathering content for your website

You need to to start gathering content for your website

If you look at the content, articles to images.  It might help to assume that we are all content owners.  Collecting content.  I am sure you are already doing it.  It would help that to know you should be looking for it now.  You wnat to archive for reference.  Someone’s computer.  Look for it already if you have them.  It might be a good habit doing now.  Because you will go when July 2 ocomes, we will have all to update stuff and little bit more.  Update your website.  Gathering the content.  Caveat.  It is to your benefit.  The alumni.  The sports.  There is that ability to pull.  You will be judged from the content you generate.  You must be relevant to your audience.  Who is your target audience?  Figure it out.  What do they like?  What do they prefer?  What do you think will bring home our storefront to accommodate these things when you are talking about parents.  Wear glasses. Visual. Big pictures.  They like to read.  The better we can tailor to specific site.  Unless there are any other questions.

You won’t lose any data.  The data is not tied to the front end of your website.  It will be there.  Documents. Style Guide. Normally, editorial discipline for the size of images.  The length aspect ratio.  Size of images.  Resize your images.  It should not be a 5 Mb picture.  Think editorial control.  You limit your title to four words.  Medium length abstract.  There is that module for resizing of images.  There will be a style guide.  Sometimes when the personnel change they lose that information.  You have that image resizing.  Don’t change pixels.  One more if there is awy articles copy word to tags.  We can impose that they automatically strip the tags.  The template will override whatever is there.  But the ones with tradeoffs.  Users will have less leeway to formalize their documents.

For prospective fee service for advertising. Filipino audience.  Bilingual if possible.  There will be a module.  Not too much work and for you guys to create the content.  Import twice over.

Will it also cover documents?  Can it be browsed online but not downloadable?  We plan to upload our brochures. Publish brochures for local and international students but not for download what we owould like to do. Pdf is not two face. Flipping. The magazine.

We can use JQuery. Carousel. Flipping a page. We are beiginning a site. Now, we’ll see how far we will go with that.  In the context of the site, infrastructure is involved.  There were featured that we planned from.  We have interactive campus map.  Google maps.  And then there is calendar news.  Social network plugins.  Navigation effects.  We’ll give a change to ask for navigation you might be thinking of it is feasible or not.  Some sort of similar effect.  Interactive campus map.  It will allow outside visitors to zoom in to campus landmarks.  What we have currently right now are 3D images.  Embed to CMS.

Is there are centralized image gallery in ateneo.edu.  Currently I think it can be done.  But in terms of that would be for Ateneo to decide.  I want to browse pictures.  The purpose is to present pictures. It would draw from everyone.

If you want to create login or just contact us, how much layout sitemap and look and feel this would entail.  This would be an internal question. Prescribed templates customize your own making a thousand websites.  We are limited to 15 themes.  The Style Guide would be global.

We’ll be giving out business cards.  You have to see.  The central group.  Transactions are recorded.  We don’t overstep the bounds of anything.  In the end, we are only just implementors.

6.  Drupal Content Management System Back-End

by Kaye Suarez

This is the standard drupal CMS back-end.  This is navigation. Content management.  Content list creates content.  Edit content.  Site building. Site configuration.  Store administration.  User management where you can choose the roles of the user.  Reports log entries. Site rules. If you have standard help forms.  Create edit content if you know CSS (Cascading Style Sheets) or hire someone to update your content.  As you can see here, you have the option to place the data source podcasts.  Gallery and then there.  File. Quick upload. Body text.  Copy the article from the world.  Option to format the input.  There are some optionsif you are the main superuser, or you want the article to the alumni which you want to publish to grade school and also to the main page of Ateneo. Click the different department that you want to publish in and save.  Unless you want to edit the layout.

Dispell any fears.  You have predefined fields.  What you have decided getting to that page matters. Rolling the site or perhaps categories and subcategories.  Edit that particular page and click page and it is published.  Across web properties.  There will probably be an editorial layer that lets us go to the main site.  The grade school publish news.  You may have to ask permission from the site owner editorial board.  We don’t want stuff popping up, but what news appear there.  From the start, we can be top three.  It is easy to propagate content.

During the selection process, the features you show is on the live page.  You can mouse over a certain content.  There are administrative options that you can come out.  Add content.  All the features would be in the feature offering.  If it is required, you can upload only original content.  Videos from You Tube.  There is the branding point of view.  If only because you might have some control.  Type control editorial management.  Write them down and send us an email.  There will be a road show for the units.  We shall present to the entire schools.

Thank you very much.


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Physics News and Features from Ateneo de Manila University

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